Could you be participating too?
Starting in October and continuing into November, dating apps like Bumble and Hinge see a spike in activity. This increase is typically attributed to the onset of “cuffing season,” a term that might not be widely known among French speakers but refers to a well-established trend among modern singles.
As October rolls in, many individuals begin seeking out connections, not necessarily for a long-term commitment (although it could lead to that), but rather to find pleasant company for the winter season. This trend is hardly surprising: biologically and socially, winter intensifies our desire to be with someone. Known as “Cuffing Season,” this phenomenon describes the inclination to form romantic relationships (often temporary) as winter approaches.
According to Martin Graff, a psychologist and relationship expert, part of this behavior stems from human evolution. “In less advanced times, securing a partner for the winter was crucial for survival,” he explains in The Conversation. “The cold and darkness made our ancestors vulnerable. Being with someone provided not only warmth but also mutual protection against threats.” Even though we are no longer threatened by predators, this need for comfort persists in our collective subconscious.
Beyond evolutionary factors, hormones also play a significant role. Martin Graff notes that men, in particular, experience seasonal variations in hormone levels. “Testosterone levels are higher during the winter, which may explain why some men feel a stronger urge to find a partner during this season.” The need for physical contact, such as cuddling or holding hands, directly impacts our mood. These affectionate actions trigger the release of oxytocin, known as the love hormone.
Moreover, the winter season is packed with significant social events like Christmas and New Year’s Eve, times when loneliness can feel more acute. “Many people do not want to spend these festive occasions alone,” the psychologist emphasizes. “This creates a form of social pressure to find a partner.”
It’s crucial to recognize that Cuffing Season isn’t always just about casual relationships. Some of these winter romances can evolve into more serious long-term relationships. “It’s entirely possible to transition a Cuffing Season relationship into a long-term relationship,” explains Martin Graff. “However, communication is key so that everyone involved is on the same page and there are no misplaced expectations.”
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Nora Caldwell brings over a decade of experience in entertainment journalism to the Belles and Gals team. With a background in celebrity interviews and TV critiques, Avery ensures that every story we publish is engaging and accurate. Passionate about pop culture, they lead our editorial team with creativity and precision.