Kim Kardashian’s Playful Jab at Kris Jenner
On a recent Tuesday, Kim Kardashian, aged 44, couldn’t help but playfully mock her mother, Kris Jenner, who is 69, on social media after Jenner seemed to endorse a competing sports apparel brand. This occurred right as Kim excitedly revealed a major collaboration between her own brand, Skims, and athletic giant Nike.
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Kim had just broken the news about her new venture with Nike when Kris decided to share an Instagram photo of herself fully outfitted in Alo Yoga gear, with the caption, “Cozy days in my @alo.”
In response, Kim playfully chastised her mother in the comments section of the post, saying, “Did you really have to post this on the same day as my NikeSkims announcement?!?!?!”
It’s worth noting that Kris, along with Kim’s sisters Kendall and Kylie, often favor Alo Yoga, a brand beloved by celebrities, which they frequently sport to pilates and other fitness sessions.
Support for Kim Floods In
Kim wasn’t alone in her reaction; several followers quickly rallied to her support after her comment. One echoed her sentiment with, “Did you really have to post,” while another emphatically cheered, “YESSSSSSSSSSSSSSS KIM.”
Earlier the same day, Kim had taken to Instagram to announce the upcoming partnership, teasing it with a post that read, “Introducing NikeSkims. A new brand coming this spring for the body obsessed. Designed to sculpt and engineered to perform.”
Although specifics were limited, with the launch scheduled for this spring, the announcement was met with a flood of positive comments and excitement in the comment section.
Admirers of Kim’s entrepreneurial spirit shared their thoughts, with one commenting, “Kim is an absolute HUSTLER.” Another added, “I swear she never sleeps.” A third humorously remarked, “Yeah I’ll take 14 of them, whatever it is.”
Anticipating a Global Launch
A recent press release detailed that the initial release of the collaboration, which will include apparel, footwear, and accessories, is set to debut in the United States in the upcoming weeks, with plans for a worldwide release by 2026.
In the press release, Kim expressed her excitement about the collaboration, stating, “Nike and Skims share a deep commitment to innovation, inclusivity, and pushing boundaries, driven by an unwavering belief in the power of women.” She added, “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
