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Alysa Liu is a standout figure skater.
This American athlete clinched the gold medal in the Winter Olympics free skate event on Thursday, marking the first such victory for an American in 24 years.
Prior to receiving her award, she was seen reaching for another sparkling item: her Rare Beauty Soft Pinch Tinted Lip Oil.
Rare Beauty Soft Pinch Tinted Lip Oil
Spectators caught a glimpse of the talented skater querying, “Where’s my lipstick?” before she reapplied her favored gloss, identified as a product from Selena Gomez’s cosmetics line.
The product begins with a glossy appearance before transitioning into a feather-light oil, specially formulated to plump the lips gently without any sticky residue.
“The idea was to develop a lip product that could give lips the same color burst as the Soft Pinch Liquid Blush does for cheeks,” Gomez explained to Elle in 2023. She noted that it took “two years to perfect due to its unique texture.”
While the celebrity entrepreneur has stated that the vibrant pink shade named Happy is her preferred choice, it’s likely that Liu opted for a richer shade such as Honesty or Delight.
Although the specific shade wasn’t confirmed by the brand, Rare Beauty’s official Instagram account reposted images of Liu’s iconic moment, praising her with a message, “She’s just like me fr.”
Given that Olympians often secure endorsements, it might not be long before the 20-year-old skater becomes the face of one of Gomez’s advertising campaigns.
Liu is no stranger to changing up her appearance, having self-administered a “smiley” frenulum piercing and sporting uniquely striped hair dye.
She shared with NBC, “You know how trees have rings to mark their age? I figured I’d add a new ring to my hair every year.”
Explore other top picks from Rare Beauty
Why Trust Page Six Style Shopping
This article was authored by Hannah Southwick, Commerce Associate Editor at Page Six. Hannah tracks down deals on celebrity-affordable styles, evaluates celebrity-owned brands, and discovers the beauty essentials that keep stars looking impeccable on the red carpet. She gathers insights from stylists and industry experts, including celebrities themselves, for product recommendations, trend forecasts, and more. Hannah has been writing for Page Six since 2020, with her articles also appearing in USA Today and Parade.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.






