Tom Brady’s wrist was on display once again.
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The 49-year-old Fox Sports analyst treated followers to a close-up of the watch he sported for Sunday’s matchup between the Green Bay Packers and Detroit Lions.
He flashed a rose-gold Rolex Daytona “Rainbow,” featuring a pavé diamond dial and 36 multicolored baguette-cut sapphires set around the bezel. Resale listings put that model at about $498,000.
The seven-time Super Bowl winner appeared happy with his selection, posting the photo to his Instagram Story accompanied by three heart emojis.
Brady isn’t the only football star fond of the Rainbow Daytona: Travis Kelce was seen in what looked like the same model at a Chiefs game last November. Celebrities including Drake and England soccer captain Harry Kane are also reported owners of the pricey watch.
That colorful Rolex is just one standout in Brady’s rotation. In September he wore a white-gold rainbow Audemars Piguet Royal Oak — a piece valued around $485,000 — to the Chargers vs. Bills game; he also has the rose-gold version in his collection.
Earlier this month he chose an orange-sapphire Daytona estimated at roughly $300,000 for the Rams vs. Eagles matchup, and two weeks later he switched to a platinum Land-Dweller with an ice-blue dial.
Still, the crown jewel of his assortment might be the diamond-encrusted Rolex Sea-Dweller he wore to Kevin Hart’s Netflix roast in May. Some valuations for that discontinued model have soared to as much as $6 million, though those figures are contested.
Brady doesn’t keep every watch he owns. In December 2024 he consigned 21 timepieces to Sotheby’s, fetching close to $5 million at auction.
Off the clock, his personal life has drawn attention as well. Us Weekly reported Saturday that Brady is dating supermodel Candice Swanepoel, 38, saying the couple have been together “for a while.”
Swanepoel, who appeared in this month’s Victoria’s Secret Fashion Show, ended her engagement to Hermann Nicoli in 2018. Brady and Gisele Bündchen finalized their divorce in 2022 after 13 years of marriage.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
