Cardi B Clarifies: Her New Haircare Line Isn’t Battling Beyoncé and Rihanna!

Cardi B is unfazed by the notion of adding yet another celebrity-founded brand to the bustling beauty market.

At age 33, she is introducing her own haircare line named Grow-Good Beauty, which launches on April 15. She discussed her latest endeavor on the show “Aspire” with host Emma Grede this past Tuesday.

During the interview, Grede, who has helped launch various brands with the Kardashian clan, questioned Cardi about entering the highly competitive market. She referenced other celebrity brands such as Tracee Ellis Ross’s Pattern Beauty, Beyoncé’s Cécred, and Rihanna’s Fenty, asking, “Did you ever consider the competition?”

Focus on Hair Growth, Not Competition

“This isn’t about competition,” Cardi quickly responded. She emphasized the importance of what products can actually do for hair growth.

When it comes to the so-called competition, she openly praised Beyoncé’s Cécred hair care brand, saying, “It’s very f—king good,” and declared her confidence in her own upcoming products.

Cardi also highlighted a key philosophy behind her brand, asserting, “There’s no such thing as bad hair, and ‘good’ hair doesn’t mean a certain texture. All hair is good.”

Inspiration Behind Grow-Good Beauty

The inspiration for Cardi’s haircare line stems from her fans’ curiosity about her personal hair care rituals.

Back in 2020, she became a viral sensation for her homemade hair mask that included everyday kitchen items like avocado, eggs, and mayonnaise. More recently, in 2022, she revealed that she uses boiled onion water to wash her hair.

Rooted in natural solutions, the Grow-Good line features ingredients like avocado and banana, drawing on “heritage rituals passed down through her Dominican family,” as noted on the brand’s website.

The anticipation for Cardi’s products was evident as the pre-order for her line, which includes a variety of products such as shampoo, conditioner, serum, and hair mask, all priced under $20, completely sold out.