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Taylor Swift has long embraced a touch of superstition (consider her playful “Wood” lyrics), yet when your jewelry appears to influence the outcome of a football match, who wouldn’t believe in a little magic?
The iconic singer is regularly seen at her fiancé Travis Kelce’s games, sporting the team’s hues right down to her gemstone accessories. A thorough look at Swift’s attire on game days shows a pattern: almost every time she dons shimmering pieces from New York-based jeweler Effy at the stadium, the Chiefs clinch a victory.
Take for example, an October 2024 match against the New Orleans Saints where the “Life of a Showgirl” hit-maker layered the ruby-and-diamond Chevron Ring with a Contoured Ring from the same jeweler. The outcome? A solid 26-13 win for the Chiefs.
Effy 14K Yellow Gold Ruby and Diamond Chevron Ring
Effy 14K Yellow Gold Ruby Heart and Diamond Contoured Ring
A month later, Swift’s Chevron Ring was again in play when the Chiefs overcame the Tampa Bay Buccaneers 30-24. Shortly thereafter, she matched a red houndstooth Versace skirt suit with the ruby Criss Cross Ring, witnessing a narrow 16-14 victory over the Denver Broncos.
More recently, at an October 2025 game against the Detroit Lions, Swift combined her Criss Cross Ring with pieces from Cartier and Tiffany & Co., and yes, the Chiefs triumphed again, this time 30-17.
The only instance when Swift’s choice of Effy jewelry didn’t coincide with a Chiefs win was during the 2025 Super Bowl, despite her sporting two Ruby Royale Rings and a ruby tennis bracelet from Effy.
Effy 14K Two Tone Gold Ruby and Diamond Criss Cross Ring
Effy Ruby Royale 14K Yellow Gold Ruby Tennis Bracelet
It seems Effy’s magic works beyond the NFL fields as well; after dominating the 2024 Billboard Music Awards with an impressive 10 awards, Swift gave her virtual acceptance speech adorned with the sapphire- and diamond-encrusted Panther Necklace, also featured in her “End of an Era” documentary series.
While that necklace is nearly $13,000 (and currently sold out), Effy offers many more affordable options, such as the Lab Grown Stud Earrings, now over 25% off in both 14-karat white and yellow gold.
Additionally, for a limited time, buyers of the 3-carat studs will get a 1-carat pair for free—a perfect idea with Mother’s Day just around the corner.
Getting two pairs of classic studs for the price of one? That’s certainly polishing up nicely.
Effy Lab Grown Diamond Stud Earrings
Why Trust Page Six Style Shopping
Elana Fishman, Page Six’s Style & Shopping Director, authored this article. A devoted Swiftie and pop culture enthusiast, Elana lends her expertise in celebrity fashion and beauty to create relatable content for fans. She hosts video series such as Currently Trending, Style Trial, Heart to Cart, and Beauty Scoop, delving into the latest trends and celebrity influences, assessing celebrity-backed brands and products, and sharing fashion and beauty tips straight from celebrities. Before the launch of Page Six Style in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire, and Teen Vogue.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
