Tom Brady showed off a one-of-a-kind Audemars Piguet wristwatch when he returned to Gillette Stadium for Sunday’s Packers vs. Patriots matchup.
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The piece was originally commissioned for Brady to wear during his 2024 Netflix special, The Roast of Tom Brady. That Royal Oak Flying Tourbillon later sold for $720,000 in Sotheby’s auction titled “The GOAT Collection: Watches & Treasures from Tom Brady.”
The watch is crafted in 18-karat white gold and features a bezel set with baguette-cut diamonds alongside a salmon-colored dial.
Sotheby’s noted that the dial was specially designed for Brady, replacing conventional hour markers with his name rendered in calibré-cut and baguette diamonds, and incorporating the Roman numeral VII to represent his seven Super Bowl titles.
It’s reportedly the only Audemars Piguet watch known to have a custom name on the dial — a fitting detail for a living legend — and the timepiece also includes a sapphire crystal case back with a custom rotor engraved with Brady’s signature.
Brady is widely recognized for assembling an extravagant watch collection.
Just a few weeks earlier he flashed a rainbow Rolex valued at roughly $500,000 at a Lions vs. Packers game.
And in May, while appearing at Kevin Hart’s Netflix roast, he wore a diamond-encrusted Rolex that has been estimated to be worth around $6 million.
How he came to be wearing the Audemars that had been sold at auction remains a bit of a mystery — perhaps seller’s remorse played a role.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
