Wishing everyone a joyful Skylrk day celebration.
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After two years of anticipation, Justin Bieber has finally unveiled his much-awaited fashion brand.
Skylrk’s inaugural collection was launched on its website Thursday morning, featuring an array of items including hoodies, beanies, tank tops, sunglasses, and various types of footwear such as slippers and slides.
The 31-year-old “Baby” hitmaker opted for a vibrant palette, incorporating shades like sunny yellow, bubblegum pink, light blue, and emerald green across the product range.
The pricing starts at $200 for oversized sunglasses and $160 for zip-up hoodies. Fleece beanies are priced at $40, while women’s cropped tank tops are selling for $60. Additionally, two styles of slides are available: an open-toed version for $80 and a terrycloth mule priced at $180.
Bieber excitedly shared a screenshot of the brand’s Instagram on his own page with the caption, “www.skylrk.com website liveeeeeeeeee ,” highlighting the brand’s growing popularity with over 605,000 followers.
Enthusiastic fans are quickly snapping up the new merchandise. One fan expressed their desire online, stating, “need one of everything yup.” Another shared their excitement about a recent purchase: “Copped the SKYLRK slides in Forest — lowkey obsessed now That green hits different ”
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A fan raised a question about a particular product Bieber teased earlier but was missing from the launch selection. “Where are the JUSTINCASE phone cases?!” they asked, referring to a phone case designed to hold a joint that Bieber had showcased on Instagram.
In response to the query, Bieber commented, “Workin on the moldingggggggggggggg please approve this idea @haileybieber lmfao,” showing a prototype similar to the viral lipstick case by his wife, Hailey Bieber.
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A much-anticipated “favorite” leather jacket, which the model was creating for the brand, is also notably absent from the collection.
As early as April, Bieber began teasing products from Skylrk, including close-ups of the hoodies, beanies, and sunglasses. Although the brand has been under wraps since 2023, Bieber was seen wearing white sneakers marked with “SKYLRK” earlier that year.
Previously co-founding Drew House in 2019 with stylist Ryan Good, Bieber is not new to the fashion industry. However, he announced his departure from Drew House in April, stating, “I Justin Bieber am no longer involved in this brand. Drew House doesn’t represent me or my family or life. If you’re rocking with me, the human Justin Bieber, don’t waste your money on Drew House.”
Now, Bieber is diving into his next fashion project with enthusiasm.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
