Olivia Culpo is expanding her career into merchandise design.
The recent bride and celebrity WAG collaborated with Amazon to create a collection of NFL-licensed apparel, featuring items like the San Francisco 49ers Holiday Tree T-Shirt ($23), which she showcased on her Instagram Story prior to Thursday’s game.
“Currently, I’m in LA, but soon I’ll be heading to the game fully decked out,” she shared with her followers while preparing to watch her husband, Christian McCaffrey, and his team challenge the Los Angeles Rams.
Olivia Culpo x San Francisco 49ers NFL Holiday Tree T-Shirt
Olivia Culpo x San Francisco 49ers NFL Holiday Tree T-Shirt
She also gave her followers a glimpse into her game-day makeup routine, applying Estée Lauder Double Wear Foundation ($52 $37), currently available at a 30% discount for a limited period.
“It’s designed to last all day, which is crucial,” she commented, praising the product’s “cashmere matte finish.”
Estée Lauder Double Wear Stay-In-Place Makeup
Besides her holiday-themed t-shirt, Culpo’s Amazon collection also includes a neutral Go Sports In It To Win It T-Shirt ($23) and a 49ers Winning Play Windbreaker ($109).
Last month, Culpo flaunted the jacket, complete with sports-themed patches on its back, on Instagram, joking, “It’s sporty. It’s giving ‘go sports.'”
Olivia Culpo x San Francisco 49ers NFL Winning Play Windbreaker Jacket
Olivia Culpo x NFL Go Sports In It To Win It T-Shirt
Amazon also enlisted other high-profile WAGs like Rachel Crosby, Maxx Crosby’s wife, and Brittany Mahomes, married to Patrick Mahomes, to design their own merchandise.
Brittany showcased her Kansas City Chiefs NFL 4x Champions T-Shirt ($23) during a game against the Raiders on Black Friday.
Brittany Mahomes x Kansas City Chiefs NFL 4x Champions T-Shirt
Patrick Mahomes supported his wife’s design project, pairing the same t-shirt with a leather jacket when he arrived at Arrowhead Stadium.
It wouldn’t be surprising to see McCaffrey also sporting Culpo’s holiday-themed apparel soon.
Why Trust Page Six Style Shopping
This piece is crafted by Hannah Southwick, a Commerce Writer/Reporter for Page Six Style. Hannah scouts out affordable celebrity styles, tests popular brands, and uncovers the beauty secrets that keep stars looking flawless. She seeks advice from stylists and industry experts—including the celebrities themselves—to provide authentic product recommendations, trend insights, and more. In addition to her tenure at Page Six since 2020, her work has appeared in USA Today and Parade.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.