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Travis Kelce couldn’t make it to Tommy Hilfiger’s Spring 2027 fashion show on Thursday due to his commitments with NFL training—the Kansas City Chiefs’ season opener is scheduled for Monday. Nevertheless, the event managed to pay homage to Kelce’s recent fall campaign for the fashion giant.
As the show wrapped up, Tommy Hilfiger himself walked down the runway with a fluffy white dog in tow, leading many to speculate it was Wendy, Kelce and Taylor Swift’s Samoyed, who also appears in the campaign with the NFL star.

However, Page Six Style has verified that the dog on the runway was merely a look-alike, an intentional playful gesture to Kelce’s campaign—also hosted at the renowned Plaza Hotel in Midtown Manhattan.
“Wendy’s a model. She’s a model dog,” Kelce quipped on his “New Heights” podcast after the shoot.
“It’s somewhat surreal how perfectly she fits into the Tommy Hilfiger aesthetic. She complements the brand and the shoot, and she hopped right onto the couch to have some fun with us,” he added.
Kelce mentioned that when the Hilfiger team was considering incorporating a dog into their campaign, he volunteered his own pet, and Swift was fully supportive of the idea.
Earlier in the summer, Page Six exclusively reported that the couple had adopted their furry friend nearly a year prior, sharing that both Swift and Kelce were “very happy” about their new family addition.
Model Gigi Hadid, who stars with Kelce in the ads, kicked off Hilfiger’s runway show on Thursday, while Romeo Beckham, son of David and Victoria Beckham, concluded the event.

Apart from celebrity offspring and doppelganger dogs, the show boasted an exclusive performance by Slayyyter, and attendees included A-listers like Kate Moss, Camila Cabello, Jisoo, and Patrick Schwarzenegger.
Also spotted in the crowd were newlyweds Karl-Anthony Towns and Jordyn Woods, as well as fellow Knicks players Miles McBride and Josh Hart.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.






