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When a seasoned beauty influencer, accustomed to trying out dozens of new products, says she was taken aback by the results of a skin-enhancing treatment made from natural ingredients, it naturally piques one’s curiosity.
On YouTube, the well-known beauty influencer Sananas expresses her initial doubts about a new skincare product. When the brand introduced the concept to her, she listened with interest but was skeptical. The product’s promise was enticing: a treatment capable of subtly blurring imperfections, reducing shine, and evening out the skin tone without the need for foundation. “When they told me that, I was doubtful,” she shares. She typically associates such immediate blurring effects with more conventional formulas. “I know you usually need some silicones or other similar ingredients.”
Nevertheless, she agrees to give it a try. She applies the product to just one side of her face to compare both sides. She quickly notices a difference. “It almost looks like I’ve applied something that affected the color of my complexion,” she observes. According to her, the skin appears more even and radiant on the side where she applied the treatment. The other side, in contrast, shows more shine and irregularities. While not a dramatic transformation, she still describes a visible effect that is noticeable to the naked eye. This is particularly advantageous as summer approaches, a time when many prefer to wear less makeup.
In terms of ingredients, the formula includes two components well-known to skincare enthusiasts: niacinamide and PHA. Sananas emphasizes this point: “These two ingredients, when you see them in your skincare, you should know they work over the long term.” Niacinamide is now one of the most popular ingredients used to even out skin tone and control excess oil. PHAs, on the other hand, support cellular renewal through gentler exfoliation compared to other acids. Essentially, the product aims not just to enhance appearance for a few hours but also to progressively improve skin texture. “The more you use it, the smoother your skin texture will become,” summarizes the influencer.
The product in question is Typology’s Tinted Blur Primer T30, formulated with 5% niacinamide and 5% PHA. Sananas suggests working the product into your face for a few seconds before letting it dry without further touching. She adds: “When you use it as a makeup primer, your makeup stays on from morning till night,” she claims. She even shares that few products give her the sensation of truly anchoring makeup to the skin.
Priced at $30 on the brand’s website, this treatment arrives at a time when hybrid products between makeup and skincare are becoming increasingly popular. Not everyone will achieve the same results, as the effect depends on skin type, natural oiliness, and the daily care routine, but one thing is clear from Sananas’ test: she did not expect to be so impressed. “I kept thinking, how is this possible,” she says before concluding more simply: “Honestly, I was blown away by this product.”
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.






