Intermarché Bets Big on Local: Embracing Community and Sustainability

At Intermarché, “eating local” is more than just a catchphrase—it’s a business model. The company has long fostered partnerships with nearby producers to offer customers products that are grown, processed, or made within a maximum radius of 70 kilometers from the sales point to the production site. This approach is facilitated by Intermarché’s unique organizational structure: each store is operated by an independent entrepreneur—a “member” who is free to establish direct relationships with producers in their area. Let’s hear from two such producers: Antoine Nardot, an orchardist and potato farmer in Saint-Yrieix-la-Perche (Haute-Vienne), and Frédéric Lepesme, an apple juice producer in Pécy (Seine-et-Marne).

How did you connect with Intermarché?

Antoine Nardot: I wanted to sell a small batch of potatoes that complemented my main crop of golden apples sold through a national cooperative. I approached several retailers, and Intermarché was the most responsive! I am now featured in three stores in Haute-Vienne. This exposure is great as the “Local Producers” label includes my name and the address of my farm. They even put up my photo!

Frédéric Lepesme: I produce still and sparkling apple juice that I distribute myself to about twenty Intermarché stores in the Paris region. I’ve grown gradually, benefiting from good word-of-mouth among the members and store managers.

How does Intermarché support the “eating local” initiative?

Antoine Nardot: Eating local means eating healthy! My potatoes are certified High Environmental Value (HVE) and are free from anti-sprouting treatments. They are just like the ones you’d buy directly from my farm.

Frédéric Lepesme: With its “Local Producers” initiative, Intermarché promotes local flavors. Alongside my apple juice, you can find honey, beer, and pasta from Seine-et-Marne. The “eating local” effort is also supported by in-store promotions I conduct. I offer customers a taste of my apple juice. I love this direct interaction with the consumers!

What are your plans moving forward?

Antoine Nardot: I’d like to sell my potatoes in two more Intermarché stores. During the winter, the peak season for potatoes (and raclette), we could consider special promotions. Overall, I am very proud of this partnership: it benefits both the local communities and Intermarché.

Frédéric Lepesme: Intermarché is a considerate and respectful client. I enjoy interacting with the stores and their department heads. It allows me to stay connected with my product and see how it is displayed on the shelves. Currently, I’m experimenting with making pear juice! Perhaps it will soon be available at Intermarché?