He thought he was rescuing a sheep—but it turned out to be something else
This bizarre French customer habit is driving shop owners crazy
Are you a loyal customer of E.Leclerc? If you’re looking to save a few dollars on your shopping cart, there’s one weekly habit you absolutely must adopt…
Since 1949, E. Leclerc stores have been championing the cause of protecting what matters to us, a battle that increasingly more of us are joining to shield our wallets from the effects of inflation. According to a May 2023 OpinionWay survey for Bonial, 11% of the respondents visited an E. Leclerc store for the first time in the 12 months prior to the survey, while 33% said they primarily shop there. With its competitive promotions, diverse product offerings, and polished brand image, the Landernau-based company has even climbed to the top spot among French retail chains in the hearts of the French public.
Known for its aggressive pricing policy, E. Leclerc also relies on an attractive loyalty program that offers various benefits to its subscribers. Starting with the weekly flyer promotions: while all customers can enjoy immediate discounts on a range of products each week, cardholders additionally have the privilege of earning rewards on an exclusive selection of items. They accumulate a portion of their spending back onto their account in the form of “Ticket Leclerc,” which can later be deducted from their future shopping carts.
Since the major shift towards digitalization, savvy customers also make use of the “My E.Leclerc” mobile app to spend less. They particularly know that before heading out to shop, there’s one thing they shouldn’t forget to do: activate the fresh fruit and vegetable coupon! Available weekly, this coupon allows them to get a 10% refund on purchases from the produce section (excluding bagged salads, vacuum-packed vegetables, dried or frozen fruits and vegetables, and fresh soups and juices) credited to their loyalty card.
Not sure where to find it? Easy: go to the app, tap on the “Benefits” tab at the bottom of the screen, and look for it among the “coupons to activate.” Of course, remember to present your E. Leclerc card at checkout—it would be a shame to miss out on these savings with your fresh produce basket…
In short, at E. Leclerc, it’s not just the end-of-aisle deals that are worth checking out. Regulars know well: by activating the right coupons at the right time, a few clicks are all it takes to scrape together savings week after week. Well-placed loyalty, well-honed habits… and the shopping cart breathes a little easier. So no, inflation doesn’t vanish, but with a bit of cunning, it hurts the wallet a bit less.
Similar Posts
- Isabelle Saves $460 at Leclerc This Year – Discover Her Money-Saving Secrets!
- Master the Ultimate Seasonal Eating Hack Without Breaking the Bank!
- Slash Your Grocery Bills in November and December at Auchan with Alexandra’s Top Tips!
- Loyalty That Truly Supports You at Every Life Stage
- Supermarkets Ranked: Which Stores Truly Help French Shoppers Beat Inflation?

Felix Marlowe manages Belles and Gals’ vibrant social media platforms. With expertise in social engagement and viral marketing, Felix creates content that sparks conversation and keeps followers coming back for more. From celebrity news to trending challenges, Felix makes sure our social media stays at the forefront of pop culture.






