Sarah Jessica Parker Stars in Fendi’s Latest Campaign
Sarah Jessica Parker, famously known for her role as Carrie Bradshaw, has just become the new face of Fendi’s latest Baguette campaign.
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In a recently released video and image by Fendi on Instagram, Parker is seen dressed in a green utility jumpsuit, holding a beaded zebra-print Baguette bag.
Iconic Fashion Moments
Carrie Bradshaw, the character brought to life by Parker on HBO’s “Sex and the City,” was known not only for her love of Manolo Blahnik heels but also for popularizing the Fendi Baguette in the early 2000s.
One memorable line from the series, “This isn’t a bag, it’s a Baguette,” became iconic when Bradshaw declared it during a mugging in the third season. This line has been revived and used as the campaign’s catchphrase by Parker.
The Baguette bag was such a staple in Bradshaw’s wardrobe that a purple sequined version even reappeared in the sequel series “And Just Like That.”
Fendi’s Creative Vision
Fendi’s creative director, Maria Grazia Chiuri, has decided to bring the nineties staple back into the spotlight this year. The campaign also features Emma D’Arcy, Jessica Alba, and Iris Law, according to a press release from the brand.
The celebrities, photographed by Bibi Borthwick, were each directed to choose a Baguette bag that they felt best represented them at the time, with Parker opting for the striking zebra print.
It’s a choice that Carrie Bradshaw herself would undoubtedly have been excited about.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
