Taylor Swift’s Favorite Pillow from Eras Tour Now 20% Off for Prime Day!

Searching for the ultimate sleeping experience?

On a recent episode of “The Late Night Show with Stephen Colbert,” Taylor Swift revealed a behind-the-scenes photo from her history-making Eras Tour, showing her cat Benjamin Button napping on her head.

Attentive fans and the company recognized the distinctive pillow in the photo: the Coop Original Adjustable Pillow, now available for 20% off on Amazon during Prime Day.

Coop Original Adjustable Pillow

“This is my youngest, his name is Benjamin Button, and he’s very fond of my pillow, no matter where we are — across any borders,” Swift joked with Colbert. “It accompanies me on all my travels.”

Although it’s not clear if she takes the Coop pillow on all her tours, it certainly has become Benjamin’s favorite spot to lounge.

And he’s not the only fan; the pillow boasts an impressive 4.5-star rating from over 65,900 Amazon reviews.

“I truly believe this might be the last pillow I ever buy,” one happy customer commented, noting, “I loved it so much, I ordered another right away.”

The manufacturer notes that the pillow’s adjustability makes it ideal for back, stomach, and side sleepers. You can tweak the firmness by adding or removing the proprietary “Oomph” filling as needed.

Don’t miss out on other celebrity-beloved bedding bargains, like the Cozy Earth Bamboo Sheet Set — once dubbed the “softest ever” by Oprah on her “Favorite Things” list.

Choose quickly, though, as these deals won’t last long — they’re almost over!

Prime Day FAQs, Answered

When is Prime Day?

This year, Amazon Prime Day spans four days, from Tuesday, June 23 at 3 a.m. ET to Saturday, June 27 at 3 a.m. ET.

Is Prime membership required to participate?

Prime Day is an exclusive Amazon event, requiring Prime membership. However, a 30-day free trial is available, letting you access the savings and additional membership benefits without commitment.

What’s new for Prime Day 2026?

Unique to this year, Prime Day has moved to June. Amazon is also rolling out new sweepstakes, chances to win gift cards, exclusive travel deals, and more extensive discounts than ever before.

Which deals are worth pursuing?

Based on years of navigating Amazon sales, we’ve found that Prime Day is the ideal opportunity to snag deals on top-rated electronics like Apple AirPods, replenish your favorite beauty products, explore accessories such as jewelry and handbags, and dive into Amazon’s best-sellers at significantly reduced prices.

When is the next Prime Day?

Looking ahead, Amazon plans to host its Prime Big Deal Days sale again in the fall of 2026. Stay tuned to Page Six Style for the latest updates.

Why Trust Page Six Style Shopping

This article was crafted by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah specializes in finding affordable celebrity fashion, testing celebrities’ brands, and uncovering the beauty secrets that keep stars looking flawless. She regularly consults with stylists and industry experts, including celebrities themselves, to bring you reliable product recommendations and trend forecasts. Besides her contributions to Page Six since 2020, her work has also appeared in USA Today and Parade.