Taylor Swift’s Top Chiefs Game-Day Styles: From Vintage Merch to Friendship Bracelets!

Taylor Swift’s love life is a fairy tale, and her outfits are telling the story.

Ever since she started dating Travis Kelce in the summer of 2023, the award-winning singer has been strategically using her attire at games to subtly hint at her relationship with the Kansas City Chiefs tight end.

Swift is well-known for embedding secret messages in her style choices, so it’s no surprise she’s continued this tradition as her relationship with Kelce flourishes.

In a 2019 interview with Entertainment Weekly, Swift shared, “I love embedding Easter eggs in my clothing or jewelry. It’s a fun way to drop hints about future projects or messages, and fans often don’t catch on right away. But they know there’s probably a hidden message—they’ll piece it together eventually.”

Let’s explore how Swift has been signaling her connection to her “Chiefs guy” through her fashion at the games.

Sept. 24, 2023

Swift made her first public appearance at Arrowhead Stadium donning a Chiefs windbreaker by New Era and New Balance sneakers in team colors.

The jacket is no longer available, but her sneakers are still on the market.

Oct. 12, 2023

Swift was seen again at Arrowhead, this time wearing another Chiefs windbreaker, this one from Erin Andrews’ Wear by Erin Andrews collection.

Andrews, who helped introduce Kelce and Swift, mentioned to Variety that she sent Swift some Chiefs gear as a welcome gift when the couple first started dating.

“Her fans are incredibly passionate. They want to connect with anything she’s involved in. It’s impressive,” Andrews commented. “She’s brought so much attention to the sport. We should welcome it.”

Oct. 22, 2023

At her next game appearance, Swift wore a retro Kansas City sweatshirt from Ellie Mae Vintage paired with a beaded friendship bracelet by Erimish featuring Kelce’s number, 87.

She completed the outfit with custom-designed Nike Air Force 1s in red and white — likely a gift from Kelce.

Dec. 3, 2023

In early December at a game in Green Bay, Swift sported the Chiefs’ hues with a crimson teddy coat by Stella McCartney over a black turtleneck and a Louis Vuitton miniskirt.

She rounded off the look with thigh-high boots by Stuart Weitzman.

Dec. 10, 2023

A few days later, supporting Kelce, Swift chose a vintage ’90s Chiefs sweatshirt from Kansas City’s Westside Storey.

The store’s owner, Chris Harrington, expressed his excitement to Page Six Style, “It’s unreal that something from our store is now being worn by such a huge pop star. We love both Swift and the Chiefs here, so it’s thrilling to see these worlds merge.”

Harrington also added a playful “22” T-shirt to Swift’s order, as he revealed on TikTok, featuring the phrase, “Who’s Travis Kelce anyway? Ew.”

Dec. 17, 2023

At a Chiefs vs. Patriots game, Swift cheered on Kelce wearing a custom red-and-white beanie from Kut the Knit featuring his jersey number, paired with a plaid skirt from Rails in team colors.

The beanie was part of her merchandise order from Westside Storey, as shared by the store on Instagram.

Dec. 25, 2023

On Christmas Day, Swift supported Kelce at the Chiefs vs. Raiders game, dressed in a Santa hat adorned with the number “87.”

Dec. 31, 2023

Ringing in the New Year at the Chiefs vs. Bengals game, Swift wore a Jeff Hamilton Chiefs varsity jacket, mirroring the design of Kelce’s jacket worn at a previous game. Swift’s jacket featured striped accents and custom “Tay-Tay” embroidery near the pocket.

Jan. 13, 2024

Despite the freezing temperatures in Kansas City, Swift attended the Chiefs vs. Dolphins game wrapped up in a custom jersey jacket styled after Kelce’s, crafted by Kristin Juszczyk, spouse of 49ers fullback Kyle Juszczyk.

Brittany Mahomes, wearing a similar puffer jacket made from one of her husband Patrick Mahomes’ jerseys, was spotted matching with Swift. Juszczyk shared with The Post that the inspiration behind these unique jackets was to allow fans to represent their favorite players warmly during cold games.

Jan. 28, 2024

Watching the Chiefs triumph over the Ravens and advance to the Super Bowl, Swift donned several pieces of jewelry that paid homage to her relationship with Kelce, including a customized Wove tennis bracelet that spelled out “TNT”—for Travis and Taylor, naturally.

She also wore an EB & Co. ring shaped like Kelce’s jersey, a Mejuri ring set with a Chiefs-colored garnet, Wwake earrings with Kelce’s birthstone, the opal, and topped it off with a Wear by Erin Andrews x BaubleBar necklace engraved with the Chiefs logo.

Feb. 11, 2024

For the Super Bowl, Swift saved her most striking Chiefs-themed outfit. She arrived at the Allegiant Stadium in Las Vegas sporting a Stephanie Gottlieb “87” necklace and a Judith Leiber football clutch encrusted with crystals. To complement her otherwise all-black look, she wore a red Wear by Erin Andrews jacket stamped with “60” on the back, celebrating the team’s inaugural year.

Sept. 5, 2024

For the Chiefs’ first game of the 2024 NFL season against the Baltimore Ravens, Swift opted for a double-denim look, pairing a Versace corset with Grlfrnd jean shorts.

She completed the ensemble with a boxy Louis Vuitton bag and Giuseppe Zanotti over-the-knee boots in Chiefs red, along with ruby-and-diamond rings from Retrouvaí and Howl, diamond drop earrings from Susan Saffron and EF Collection, and a vintage coin necklace from For Future Reference.

Notably, this game also marked the public reappearance of the “TNT” tennis bracelet from Travis.

Sept. 15, 2024

During a game against the Cincinnati Bengals, Swift styled an oversized vintage Chiefs T-shirt as a minidress. The shirt, dating back to around 1995, was sourced from local store Westside Storey.

She accessorized with thigh-high Giuseppe Zanotti boots, a Louis Vuitton bag and earrings, and two surprisingly affordable necklaces from Melinda Maria and Vitaly.

Oct. 7, 2024

At the Chiefs vs. Saints game, Swift embraced a plaid theme, sporting a Vivienne Westwood corset and matching miniskirt. She completed her outfit with a heart-shaped bag, platform boots, and earrings all from the same designer.

The standout accessory was her Fazit glitter freckles, which quickly became a hit among her fans attending her Eras Tour.

Nov. 4, 2024

Swift returned to her cowboy roots at a game against the Tampa Bay Buccaneers, choosing Christian Louboutin Western-style boots and a vintage Chiefs varsity jacket. She completed her outfit with belted denim shorts, a Dior Saddle bag, a Mugler tank, a vintage Chanel necklace, and several Louis Vuitton jewelry pieces.

Nov. 10, 2024

Swift was decked out in a red-and-black checked Versace jacket and miniskirt for the Chiefs vs. Broncos game, accessorizing with a matching bag and boots from the luxury brand.

She wore ruby rings from Retrouvai and Effy, and sported a $54,000 Louis Vuitton Tambour watch, pairing these lavish items with a Victoria’s Secret corset that’s currently on sale for under $50—a perfect example of mixing high-end with accessible fashion.

Nov. 29, 2024

At the Chiefs vs. Raiders game, Swift showcased a new “87” necklace adorned with red stones, which matched her Louis Vuitton sweater, bright red lipstick, and fiery Versace bag perfectly.

Her look was completed with Paige jeans, Alaïa ankle boots, and earrings by Anita Ko and Dana Rebecca Designs.

Dec. 21, 2024

During the Chiefs vs. Texans game, Swift opted for a festive look with a faux fur coat by Charlotte Simone, argyle Sheertex tights, knee-high Manolo Blahnik boots, and a vintage Chanel bucket hat.

She carried a cherry red Tod’s bag and added sparkle with rings from Effy and Stephanie Gottlieb, the latter featuring a yellow citrine and red garnet to celebrate the team’s colors.