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Top Makeup Artist Allison Kaye Reveals Game-Day Beauty Secrets for Lasting Glam

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WAG makeup artist Allison Kaye spills her hacks for game-day glam with ‘staying power’
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Allison Kaye has become a go-to makeup artist for athletes’ wives and girlfriends on game days.

Over the years, Kaye has enhanced the looks of numerous sports stars and celebrities, including Donna Kelce and Simone Biles, as well as preparing the partners of eight Kansas City Chiefs players for the 2025 Super Bowl.

“Life led me down this path,” Kaye shared with Page Six Style, reflecting on how a random 2021 job with Mac Jones’ girlfriend, Sophia Scott, transformed into a significant career where she jets off to style teams before their games.

Kaye, a seasoned beauty expert, travels with a cart loaded with products. She reveals her top six must-haves and shares tips for enduring makeup below.

Neewer LED Lighting Kit

“A professional lighting kit is essential for me. It allows me to capture fantastic photos and see the makeup clearly, even under the poorest hotel room lighting conditions. It’s a must-have in my kit.”

AMAZON $199.99


Milk Makeup Hydro Grip Primer

“The Milk Makeup primer is a staple in my routine. It’s been my choice for years.”

SEPHORA $38.00

MILK MAKEUP $38.00


Maybelline SuperStay Matte Ink Lip Color

“I have a few tricks to make lip color last longer. Sometimes, I blend a liquid matte with a standard lipstick for improved longevity.”

AMAZON $10.99 $7.98

ULTA BEAUTY $10.99


Urban Decay All Nighter Setting Spray

“I use a mix of two setting sprays. First, Urban Decay’s wet formula, followed by Patrick Starrr’s One/Size spray once the first layer dries.”

AMAZON $36.00

SEPHORA $36.00


Yves Saint Laurent Lash Clash Extreme Volume Mascara

“YSL mascara is my top choice. It’s absolutely fantastic.”

BLOOMINGDALE’S $33.00

SEPHORA $33.00


Revlon Super Lustrous Glimmer Gloss

“High-quality products aren’t always found in high-end stores. Revlon’s new glosses are stunning and perfect for adding extra shine.”

AMAZON $8.97

ULTA BEAUTY $10.49



Why Trust Page Six Style Shopping

This article was penned by Hannah Southwick, a Commerce Writer/Reporter for Page Six Style. Hannah tracks down affordable styles worn by celebrities, reviews top Hollywood brands, and discovers the beauty secrets that keep celebrities looking flawless. She seeks advice from stylists and industry experts, including celebrities themselves, for product recommendations and upcoming trends. Besides her contributions to Page Six since 2020, her work has appeared in USA Today and Parade.


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