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Stacy London and Clinton Kelly are discarding traditional fashion guidelines.
More than ten years since their hit makeover series “What Not to Wear” premiered, the iconic style pair is overcoming their well-known rift to launch a new program, “Wear Whatever the F You Want.”
“Clinton [Kelly] and I concur on this: We’re over fashion rules,” London shared with Page Six Style last year, expressing her desire to “help individuals discover more about themselves” through their wardrobe choices.
She carries this fresh approach to fashion into the exciting new makeover series now available on Prime Video. Keep reading to find out how you can watch it for free.
Premiere of “Wear Whatever the F You Want”
All eight episodes of the first season are currently available on Prime Video.
How to Stream “Wear Whatever the F You Want” for Free
As “Wear Whatever the F You Want” is an Amazon Original, accessing it requires an Amazon Prime membership that includes Prime Video.
Great news for newcomers: You can grab a 30-day free trial to binge all the episodes immediately. (Afterward, the subscription costs $14.99 per month or $139 annually).
Episodes of “Wear Whatever the F You Want”
The debut season features eight episodes, showcasing clients from a punk rock “brewery dad” to a “grown-up girly-girl.”
“We’re currently not interested in dictating fashion based on societal standards — because those standards don’t exist anymore,” stated London and Kelly in a press release. Each episode focuses on aligning the client’s wardrobe to reflect their personal goals and life ambitions.
Trailer for “Wear Whatever the F You Want”
Why Trust Page Six Style Shopping
This article was crafted by Hannah Southwick, Commerce Writer/Reporter at Page Six Style. Hannah tracks down deals on celebrity-endorsed affordable fashions, evaluates top Hollywood brands, and discovers beauty essentials that maintain a red carpet glow. She regularly consults stylists and industry experts, including celebrities themselves, for genuine product insights, trend forecasts, and more. Hannah has been contributing to Page Six since 2020 and her articles have also appeared in USA Today and Parade.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.






