Everyone’s Rushing to Lidl for This Affordable Holiday Must-Have – Available Now!

At Lidl, the festive cheer of Christmas makes its way into stores even before Halloween has wrapped up. Indeed, since October 30, 2025, the special end-of-year Deluxe range has been prominently displayed on the shelves. Launched in 2016 and well-known to regular shoppers, this line is dedicated to “festive and refined products at affordable prices,” the brand explains. This early arrival might seem premature to some, but loyal customers know all too well that one must act fast. It’s not yet time to set up the Christmas tree, but it is certainly time to pick up some items. Scalloped scallops, poultry pie with porcini and chanterelles, or even mini puff pastries for appetizers—all in frozen format—are likely to sell out quickly since they can be easily stored. However, last year, another product had already caused a frenzy in sales at the discount store.

We’re not talking about truffle products, which are also increasingly successful according to the brand. The product in question is among the top 3 most purchased items at Christmas, alongside smoked salmon and appetizer toasts. While the latter has not yet been shelved, the salmon has already made its debut. Why? The brand points out that “this early start in October (…) encourages the early discovery of new products and provides the opportunity to test the products well in advance”. Smoked salmon is sold so that customers can try it and then buy it again when the festive season rolls around. Meanwhile, the last product in the top 3 can be stored for several months. But its purchase at the end of October is not just explained by this reason.

The fear of not finding the product on the shelves at Christmas is not the only motivation for customers. Lidl understands that buying early primarily allows customers to spread their expenses. The early shelving of the collection gives consumers the opportunity to “better organize their purchases and spread their expenses over several weeks, thus avoiding a budget crunch in December,” the brand informs us. This is particularly true for the star Christmas product, which is a significant part of the grocery budget. We are indeed talking about foie gras! Available in a glass jar for 11.99 euros for 180g, or in vacuum-sealed form for 9.99 euros for 230g, it can be kept refrigerated for 4 to 5 months.

By adopting this strategy of early distribution, Lidl meets two key consumer needs: the budget-conscious shopper and the gourmets looking for a quality New Year’s Eve celebration. And judging by the rush of customers at the end of October, it seems the magic of Christmas truly does start early…