Jason Kelce’s Wild Tie-Dye Coat Shocks at Super Bowl ‘New Heights’ Party!

Jason Kelce Launches Super Bowl Celebrations in Style

Jason Kelce got the Super Bowl festivities started with a splash this weekend.

The ex-Philadelphia Eagles star threw a vibrant “New Heights” party in California before the championship game, sporting a bold ensemble: he wore a tie-dye velvet jacket, teamed up with light-washed jeans and white New Balance shoes, and nothing else underneath. His look was topped off with a baseball cap ($45) from his own fashion line, Underdog.

The striking jacket was a find from Love on Haight, a local Bay Area boutique that embraces Grateful Dead aesthetics and promotes itself as a “Tiedye Emporium” dedicated to spreading “rainbows, sparkles, peace, love, & kindness.”

Love on Haight proudly posted a picture on their Instagram story on Wednesday showing Jason in his new jacket, giving two thumbs up.

At the “New Heights” event, which Jason co-hosts with his brother Travis Kelce, the brothers struck a pose on a football field-themed green carpet.

Travis supported his team, the Kansas City Chiefs, by wearing team colors in a striped Marni cardigan (originally $1,395 now $488), taupe pants, and a KC cap.

The bold fashion choices of the brothers quickly caught the attention of fans. One fan remarked on Twitter, “I’m liking that Jason is definitely experimenting with fashion,” which prompted another to comment, “Still committed to his Dad shoes baby steps.”

Others noted the contrast between Jason’s style and Travis’s typically more adventurous outfits, with one suggesting, “I think he’s been in Trav’s closet again.”

A fan defended Jason’s choice, pointing out, “San Francisco is one of the epicenters of the hippie movement (Haight-Ashbury) and birthplace of the Grateful Dead. I am pretty sure that is what he is honoring.”

Inside the event, Jason was seen enjoying the evening with his wife Kylie Kelce, who opted for a simple yet chic look with a white T-shirt, black pants, and a casual denim jacket held in one hand.

Jason’s fashion sense has often sparked discussions, ranging from his favorite flip-flops and jorts to a more refined approach to suiting that suits his role as an ESPN analyst.

On her podcast, Kylie recently expressed her enthusiasm for Jason’s sartorial choices, humorously admitting, “I am the one bringing the team down,” in terms of fashion. “It’s me. It’s not my husband … he’s the one who’s got the swag.”