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A well-known nutritionist has openly criticized a popular weight loss product, which he believes to be completely ineffective.
On his Instagram account, Jean-Michel Cohen is quite blunt. “Should we believe in it or not? I’ll explain everything!” he declares at the start of a video posted in early September. This time, he’s analyzing a product that is supposed to help shed localized fat. According to some influencers and brands, this product could help sculpt one’s figure. However, Jean-Michel Cohen sees it merely as a well-packaged deception. Behind the catchy slogans and promises of rapid transformation, he methodically dismantles what he views as a baseless marketing ploy.
In his video, he states that this kind of product is often advertised as being able to burn fat specifically where it is applied. He immediately explains why this logic is flawed: “It doesn’t work, for two reasons.” The first reason involves a natural barrier. Even if the active ingredient in the product had a proven effect on fat cells in a test tube, it would never reach its target inside the human body. “It won’t be able to penetrate the skin barrier,” he points out. This simple fact is enough to question the claimed effectiveness of fat-burning creams. The second reason concerns side effects that are mistakenly presented as results. One might feel that the skin becomes firmer, smoother, sometimes warmer, but for Jean-Michel Cohen, it’s important not to confuse increased blood flow with fat loss. “It might change the color or tone of your skin, maybe increase blood flow, but it won’t work on the fat.”
These creams are often sold at high prices, featuring before-and-after visuals and glowing testimonials. Some boast natural ingredients, relying on plant extracts like guarana, caffeine, or ivy. Others claim targeted action on stubborn body areas. All are based on an appealing idea: eliminating unwanted curves without altering one’s daily routine. The nutritionist denounces this as an illusion, built on a real need—to feel better in one’s body—and exploited by an industry that preys on frustrations. He reminds us that body fat does not vanish locally due to a massage, no matter how intense. And the skin is not a mere permeable film that can soak up fat-burning agents like a sponge. In short, he considers these products a major scam in the health industry.
The notion of a miracle solution that one could simply apply in the morning before heading to work seems not only unfounded to him but potentially dangerous if it diverts consumers from a more holistic, slower, yet sustainable approach.
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.






