Rising country/Americana band Morganway released their self-titled debut album this past August. The LP received rave reviews from insiders and fans alike and showcased their strong songwriting and harmony talents.
The group has now shared the official music video for ‘London Life, the track was featured the records impressive tracklist and with the release of the cinematic clip, they are looking to take their next steps to becoming the latest breakout stars on the country crossover scene.
Speaking about the video, Morganway’s Callum Morgan said: ” I directed and shot the video with Richard Ecclestone, who is a professional music photographer. It stars Isla Jackson-Ritchie, who played Sarah in Netflix’s Top Boy. She stars alongside Dean Graham. We were granted permission to film in Rough Trade East, and Non-Stop Vintage, the other stuff was captured somewhat spontaneously in public spaces.
We also used footage from our sold-out show at The Green Note back in August. We wanted to blend raw, fan-shot footage of the band amongst the narrative of the video. We didn’t want the footage to detract from the story, and we felt this way the band becomes as much a part of the scenery, of “London Life”, as opposed to being a distraction. It almost felt more authentic this way, rather than something purposely shot/mimed, and was deliberately cut quickly not allowing the audience too long to get any more drawn to the band.
The story is simple, the highs and lows of a couple finding their way in London, and ultimately something is lost in the relationship, and they both end up on their own. Throughout the video, we get glimpses of the underlying sadness, despite regularly showing the more ‘upbeat’, and I like this contradiction. It’s almost as if, the story operates outside any linear time-frame, and while it looks like a day in the life, it could just so easily be a metaphor for that entire relationship, however long or short-lived it was.”
You can watch the official ‘London Life’ music video from Morganway here:
Along with sharing the clip, the UK six-piece have also announced a string of dates taking place this coming February for their very first and much-anticipated headline tour. Tickets are on sale now!
Are you a fan of the ‘London Life’ music video? Let us know your thoughts across social media.