Bobba Issues Apology After Controversial Pitch on ‘Dragons’ Den’
In a recent statement, Bobba has expressed regret for “the harm caused by our words and actions,” following a heated episode of ‘Dragons’ Den.’
A bubble tea company has issued an apology after a contentious exchange with Simu Liu on the show Dragons’ Den.
The episode, which aired on October 10, featured a discussion on the Canadian version of Shark Tank, where Liu, who has a venture capital firm dedicated to supporting minority entrepreneurs, voiced concerns about Bobba’s business approach. Liu, who also serves as chief content officer for the dumpling brand MìLà, has invested in similar ventures previously.
During their pitch, Bobba’s representatives, Sébastien Fiset and Jessica Frenette, sought a $1 million investment for an 18% stake in their company. The pitch began under a cloud of tension between Liu and the Bobba team.
Frenette started by saying, “Dragons, you have probably heard of bubble tea.” Liu responded sarcastically, “Has anyone else heard of bubble tea? This is the first I’m hearing of it.” Michelle Romanow, another dragon, chimed in, “Simu was drinking bubble tea this morning!”
Frenette described bubble tea as “that trendy, sugary drink that everyone lines up for, but you’re never quite sure what’s in it.” Fiset then added, “Those days are gone with Bobba.”
Liu interjected, “Hold on, I’m quite aware of its contents, but go on.”
Fiset then explained that Bobba aimed to revolutionize the popular drink by offering a “convenient and healthier, ready-to-drink option.” While Liu appeared skeptical about their description, the other dragons enjoyed the samples and praised their flavor.
“People have tried to bottle it before. It’s tough to keep the flavor,” Liu remarked to another dragon, who asked if he liked the drink. Liu replied that it was fine. He then expressed concern about the idea of disrupting the traditional bubble tea market.
Manjit Minhas responded, “Why? There can be new takes on old things. Not everything needs to remain traditional.”
Liu raised a point about cultural appropriation, “There’s also an issue with taking something distinctly Asian and ‘improving it,’ which I find problematic.”
The star of Shang-Chi and the Legend of the Ten Rings continued, questioning the respect shown to the cultural heritage of the drink. “What respect is shown to this Asian beverage that has become a global phenomenon? Is this respect reflected in your teas, your product development, or your staff?”
Fiset defended their approach by mentioning their partnership in Taiwan, where all their recipes and boba are sourced. He explained the creation of Bobba was inspired by the global rise of popping boba, prompting him to innovate.
“I’m examining your can, looking for any indication of where boba originated, and it’s from Taiwan,” Liu pointed out. “I’m not seeing that represented here, and I’m uncomfortable supporting a business that profits off something so integral to my cultural heritage in this manner.”
Despite Liu and half of the dragons declining to invest, three dragons saw potential, and Minhas ultimately decided to invest in Bobba by the episode’s conclusion.
Related: David Chang’s Momofuku Addresses Controversy Over ‘Chili Crunch’ Trademark
Since the episode aired, it has gained significant attention online, with many TikTok users supporting Liu’s stance. One comment read, “Simu was 100% right!” Another user stated, “The other judges owe Simu an apology for dismissing his valid concerns.” The pitch video has attracted over 23,000 comments.
On October 13, Minhas posted a video on Instagram clarifying her stance, stating that while “cultures are meant to be shared,” she decided against investing in Bobba after further reflection and listening to public feedback. She also stressed the importance of not sending hateful messages to the Bobba team.
Liu reiterated his concerns about cultural appropriation in a TikTok video posted on October 12, emphasizing the need for kindness towards the Bobba founders. “It’s never okay to make threats, bully, or harass anyone online,” he said.
On October 14, Bobba’s Instagram page shared a detailed apology for their controversial pitch, acknowledging the unintended harm and disrespect caused. The company promised to rethink their branding to “accurately and respectfully reflect our Taiwanese partnership and the cultural origins of bubble tea.”
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Ellis McDowell is a trend analyst with a sharp eye for spotting the next big thing in entertainment. With years of experience in digital media and trend forecasting, Nora tracks the movements of influencers, viral content, and entertainment trends. Her insights help shape the stories that captivate our audience.
