Sometimes, it’s the little things that can lead to big issues…
Have you ever heard of the “ick”? It’s a trending concept that might have sneaked into your romantic relationships without your realization. Be warned, once the “ick” makes its way into your love life, it’s hard to shake off.
The “ick” gained popularity through various TV shows, including the current hit on Netflix, “Nobody Wants This”. The “ick” is more than just a quirk. It acts as a magnifying glass, amplifying a minor behavior into a psychological dealbreaker. More often than not, there’s no turning back. Once you notice it, it becomes challenging to feel attracted to your partner again. Have you ever felt attracted to someone who later said or did something that suddenly repulsed you, and you couldn’t quite explain why?
If so, you’ve been struck by the “ick”. It’s that immediate blocker with your partner. It could be anything from loudly chewing gum, clumsy drinking habits, an annoying speech tic, to infuriating behavior. In “Nobody Wants This”, when Joanne (played by Kristen Bell) introduces Noah (Adam Brody) to her parents, she is hit by the “ick” from seemingly minor annoyances that she can’t bear to look at him. His blunders? Saying “prego” too loudly with an exaggerated Italian accent, wearing a blazer he calls a “sports coat” with shorts, and bringing an overly large bouquet of sunflowers as a sign of respect for her mother.
The “ick” usually stems from mundane things that you might normally overlook. It’s often connected to subconscious perceptions of what we find attractive or repulsive in someone. It may reflect a discrepancy between the idealized image we had of a person and a behavior that shatters this illusion. According to Logan Ury, the director of relationship science at Hinge, “people use the ‘ick’ as an excuse to not get closer to someone… Discussing your ‘icks’ with a date can also be a sign that you are trying to push them away before they get too close – this could be especially true if you have an avoidant attachment style.”
In other words, the “ick” isn’t just about the other person, but also about what they trigger within us: a fear of commitment, a clash with the ideal image we held, or simply a mismatch in our expectations. While this mechanism might seem superficial, it can indicate a deep lack of attraction from the start. If you experience an “ick”, it’s crucial to reflect: is it a real incompatibility, or just a fleeting detail?
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Nora Caldwell brings over a decade of experience in entertainment journalism to the Belles and Gals team. With a background in celebrity interviews and TV critiques, Avery ensures that every story we publish is engaging and accurate. Passionate about pop culture, they lead our editorial team with creativity and precision.